These numbers are also likely understated. It’s tricky to get precise data on how many emails are opened in dark mode, since only WebKit-based email clients report dark mode email opens.īut, a study of 100,000 email opens found that 12% of emails were opened in dark mode.ĭata from Email On Acid shows between 5.8% and 11.5% of emails being opened in dark mode. Many people prefer dark mode because it reduces blue light exposure and can reduce eye strain.Įach OS and app developer has their own method for creating the dark mode color scheme, which is important, so we’ll revisit this shortly.īut, how likely is it that your emails will be opened in dark mode? The most common operating systems offer dark mode, and many apps also have dark mode settings which can be enabled outside of the OS dark mode setting. What is dark mode?ĭark mode is a reversed color scheme that displays icons, text, and certain UI elements in light colors over a dark background. We’ll break down how to design emails for dark mode, starting with the basics of dark mode email. Fortunately, there are ways to make sure your emails display correctly in dark mode. That could cause problems in your email marketing if your emails aren’t designed to be dark mode friendly.
Self-reported polling numbers may not be exact, but the bottom line is that some portion of your email subscribers are going to open your emails in dark mode. In 2020, polling data from Android Authority revealed that 91.8% of their readers use dark mode to some extent. Since dark mode’s release on mobile in 2019, it’s achieved impressively fast adoption.ĭark mode’s adoption has been so fast, in fact, that by April 2019, a survey conducted by a dark mode developer reported that 82.7% of users preferred dark mode. Dark mode started as more of a novelty than a standard.
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